Research & reports

Four a year, ungated, with the method stated alongside the finding. A report whose sample and method are not published is an advertisement with a chart in it.

Nothing is published here yet

The first report is in preparation. When it appears it will carry the sample, the method, the period covered and the limitations, in the report rather than in an appendix nobody opens.

The annual state-of-the-category report is intended to be the asset analysts cite, which requires it to be citable: stated method, stable URL, and figures we would defend on a call. That is a slower schedule than the category’s, deliberately.

What we will not publish

A survey whose respondent set we cannot describe.
A market-size figure we did not derive ourselves, presented as if we had.
A finding gated behind a form. The report is the value; the conversation is the option.